Website Analytics (Google Analytics) Perth
What are Website Analytics?
Website Analytics are stats and information about how visitors use a website. We use Google Analytics to monitor our customers' websites in Perth.
We use this data not only to optimize a business's website, but also their various digital marketing strategies. For example we can use Google Analytics to see which Google Adwords keyword results in visitors buying the most products from an online store.
What are Goals and Conversions?
We set up various goals in on our customers' Google Analytics profiles. A goal can be any interaction we want a visitor to make. It could be buying a product, downloading a file, or clicking on a "Contact Us" button, etc.
When a visitor accomplishes a goal, we say that a conversion has taken place. We use Google Analytics to analyse how visitors interact with a website and what leads them to convert. The more data we have, the better we can optimize our customers' websites and digital strategies.
Our Google Analytics Services
Google Analytics Setup
We can correctly configure Google Analytics to collect valuable information from your website. Setting up the correct goals will allow you optimize your website and other digital marketing campaigns such as Google Adwords.
We can use this data to continuously optimize your website, making sure you maximize your return on investment.
Using data from Google Analytics, we are able to target marketing at visitors who have previously visited your site. This is a highly effective marketing technique as customers who have used your services or products once are more likely to to use them again!
Reporting & Analysis
We provide professional reports showing how your website has performed. These can be used for business management and strategic planning.
Is your business using Google Analytics effectively?
If your marketing spend is increasing, but your conversions are not increasing, then chances are your business is not making the most of Google Analytics.
We can conduct a thorough digital audit to see why your marketing strategies are not working. Contact us to discuss this in more detail.
We are proudly Google certified for both Google Adwords & Google Analytics.