Search Engine Optimization (SEO) for Perth Businesses
What is SEO?
Search Engine Optimization is the process of optimizing your business's website and online profile to increase the amount of organic (free) traffic to your websites from search engines such as Google.
The higher your website's SEO, the more likely it will appear in the results for a Google search. The goal is to be on the first page of Google searches that may be relevant to your business. This drives more visitors to your website for free.
What is the difference between SEO and Search Engine Marketing such as Google Adwords?
With Google Adwords Marketing, you pay for your website (advert) to appear on the first page of relevant Google searches. The benefit is that you can instantly drive traffic to your website. The down side is that you need to pay to keep your ads being displayed.
SEO is a more long term strategy as it will take a while for your website to rank organically on the first page of relevant Google searches. However, once you are on the first page you are not paying for each visitor to your site. The traffic generated by SEO is known as organic traffic.
Our SEO Services
oso digital provides the following SEO services in the Perth region which will help increase your website's organic traffic:
We can ensure that your website is built to Google’s standards and that certain pages are optimized for specific keywords. This includes checking your website’s architecture and making sure it runs as fast as possible!
Local SEO ensures that customers in your area find your business first! This includes listing your business on Google Maps as well as local business directories.
When competing with other businesses online, your reputation is vital! The difference between a 3 and 5 star rating can have a tremendous effect on your business.
Reporting & Analysis
In order to rank as high as possible on Google, you need to monitor your own site’s SEO performance as well as your competitors to ensure you stay on top! We use Google Search Console and Google Analytics to do this.
Our SEO Strategy
Unfortunately your website will not rank on Google's first page overnight. SEO may be long term strategy, but it will ultimately become your most cost efficient online marketing when you start ranking on Google!
We increase our customers' SEO by:
- Researching your target market & analyzing your competitors, collecting data and uncovering new opportunities
- Using this data to optimize the technical SEO aspects of your website
- Using the same data to perform your business's local SEO
- Continuously monitoring your website's organic traffic and Google rankings
- Providing customers with analysis reports and getting feedback from the business itself to ensure the quality of the leads generated
We are proudly Google certified for both Google Adwords & Google Analytics.