Search Engine Marketing (Google Adwords)
What is Search Engine Marketing or Pay Per Click Marketing?
Search Engine Marketing (SEM), is a type of Pay Per Click (PPC) Marketing, whereby we place adverts for your business on popular search engines, such as Google. You pay each time someone clicks on your ad and is directed to your website.
Google is the most popular search engine in Australia by far! We use Google Adwords to advertise our client's businesses on Google as well as Google partner sites.
Why should your business use Google Adwords?
If used correctly, Google Adwords can be a highly effective as well cost efficient marketing tool!
Google Adwords allows you target very specific audiences. For example, you can choose to target potential customers based on what they are searching for, their location, their age, and much more!
You can specify your Google Adwords budget and change it any time too.
Our Google Adwords Services
Keyword Discovery & Account Audit
If you already have a Google Adwords account, we can help you increase its performance with our Google Adwords Audit.
Campaign Strategy Development
We can assist businesses with setting up campaigns that will generate quality leads, resulting in more conversions on your website.
If you do not have highly trained staff, it is more cost effective to outsource your Google Adwords account management. By paying professionals an hourly rate, you can get more while spending less!
Reporting & Analysis
The best way to improve your Google Adwords performance is to constantly monitor it alongside your website’s analytics. We use Google Analytics measure the performance of your campaigns and identify areas of possible optimization.
Our Google Adwords Strategy
Our Google Adwords Strategy is simple: Generate quality leads that will turn visitors into customers and thereby increase your return on investment (ROI)!
We achieve this with our methodical approach by:
- Researching your target market & analyzing your competitors, collecting data and uncovering new opportunities
- Using this data to set up the Adwords campaign
- Continuously monitoring your ads' performance and making changes as needed to increase your ROI
- Providing customers with analysis reports and getting feedback from the business itself to ensure the quality of the leads generated
We are proudly Google certified for both Google Adwords & Google Analytics.