You Get What you Pay For
Just like office space, vehicles, and equipment, you will get what you pay for when it comes to the world of online marketing and web design! oso digital is proud to offer professional services that will add value to your business in Perth.
Below are our guideline prices for 2018. Note that these can be slighlty more or less depending on the client's needs.
Website Cost for Perth Business
Below outlines how we charge (approximately) to create websites for small businesses in Perth...
First of all, your business will require a domain name and a hosting service.
Domain name (e.g. yourbusiness.com.au) - $13 per year
Website Hosting - $8 per month
Good website hosting is vital for a fast loading website! We have partnered with Netorigin to provide our clients with great hosting right here in Perth.
Once this is sorted, we can create your website.
Website Design & Setup Cost - $1,900
Our websites start at $1,900 for most small business websites.
The price includes:
- Up to 10 web pages
- Wordpress Content Management System
- Customized theme
- Responsive website (mobile friendly)
- Search Engine Optimization (SEO)
- Technical SEO
- Website performance enhancements such as caching, image optimization, etc.
- Multiple contact forms
- Social media integration
- Social media optimization
- Google MyBusiness setup
- Google analytics setup
- Google Search Console setup
- Blog ready
The price excludes:
- Webpage content: text and business related images to be provided by client. We can provide copywriting services for $75 per hour.
- Logo and graphics design. Can be provided at $75 per hour.
- Custom coding where Wordpress theme not sufficient.
- Email set up
Email Set Up - $90 to set up 3 email accounts
Most hosting plans come with space which can be used for your email accounts. We can set these up for you. Our base price is $90 and includes 3 email accounts. Additional accounts are $20 each. We will provide you with information on how to set these up with an email client such as Outlook or your mobile phone. Note: if we need to visit you in your office specifically for email set up an additional fee of $90 will apply.
Website Maintenance - $45 per month
To keep your website secure, running fast and up to date (yes, websites need updates too!), it is critical that a website has a proper maintenance schedule in place.
Online Store Cost for Perth Business
The cost of an online store will vary greatly depending on the number of products in the store.
WooCommerce Online Store - $2,900
The price includes:
- All features of above Website Design & Setup
- WooCommerce Store
- Up to 50 products (from $15 per additional product)
- PayPal payment integration
- Stripe credit card payment gateway integration
- Australia Post shipping integration
The price excludes:
- Same as Website Design & Setup above
- Product images and descriptions
Please contact us for pricing for larger stores (250 + products).
Search Engine Marketing (Google Adwords)
The cost of your business running a Google Adwords campaign consists of three main components:
Keyword Research & Account Setup - from $500
It is critical that your Adwords budget is spent on the correct search terms (keywords) in order to maximum the number of successful leads generated from the Google Adwords campaign.
This requires us to have an indepth discussion with business owners to fully understand their products and target market. We use specialist tools to perform our market research and competitor analysis. The more services and or products your business is wanting to advertise, the more expensive the keyword research and account set up will be.
Google Adwords Budget - from $600 per month
Your Google Adwords Budget is the actual amount your business with pay Google per month for displaying ads. We suggest spending at least $600 per month to make it worth while for your business.
How it works: every time someone clicks on your advert on Google, you pay a certain amount. The amount you pay per click will depend on how competitive the keyword is and how relevant your adverts are.
Account Management Fee - from $300 per month
This is the fee we charge for managing your account. With the use of Google Analytics we analyse and optimize your Google Adwords campaign. Over time, the more data we collect, the better we can optimize your campaign. This results in a higher conversion rate and a lower cost per click.
We meet with clients as needed to ensure that their Google Adwords campaign is resulting in quality leads and discuss any further opportunities we have discovered while managing their account.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) consists of various components.
SEO Audit - $300
In order to assist your business with its SEO, we first need to conduct an SEO audit.
The price includes:
- Up to 10 webpages ($50 per extra page)
- Technical inspection of website
- Content inspection of webpages
- Performance recommendations
- Inbound links analysis - what businesses and directories are linking to your website
- Online reputation analysis - what customers online think about your business
SEO Next Steps - from $250
Once we have conducted the SEO Audit, we produce a report for our clients including a plan of action and budget pricing. Minor SEO items will be fixed free of charge during the SEO audit where possible!
Website Analytics (Google Analytics)
Setup - $300
If your existing website does not already have analytics set up, we will first need to do this. We set up a Google Analytics account to collect data for a client's website. We also set up a Google Search Console account to collect Google search data to be used in conjunction with the Google Analytics data.
Monthly Reporting - From $150 per month
We can provide in depth monthly reporting so you can see how your website and online marketing campaigns are performing. This information can be a gold mine if used correctly!
Automatic Email Marketing
Setup - $500
This includes integration with your website with a "subscribe" section where visitors can input their email and be automatically added to your contacts database
Monthly Fee - from $10 per month
Once set up, customers are welcome to use the software themselves to create professional looking emails to multiple contact lists.
Support & Email Creation - $75 per hour
We can provide support to assist you with using the software and even create professional email for you. A minimum of 2 hours is charged per job.
Social Media Marketing
The first step in social media marketing is deciding on a social media strategy. There are various social media platforms being used today, however it might not make sense advertising on all of them. We can help you decide which platform will be best for your business.
Social Media Account Setup - $200 per platform
At a minimum we suggest having a Facebook page that you can showcase your business in your local community.
Our price includes setting up of the account with optimized images, adding various users where required and 30 minutes of training on how to use the platform.
Social Media Marketing - Contact us for pricing
The cost of this will depend on which platforms we decide to advertise on and the method of marketing. Please contact us for a consultation.
We bill content marketing with an hourly rate of $75. Generally we will require about 30 minutes of consultation with a client where we get an understanding of the task at hand. It is important to note that in most cases clients will need to provide some information and facts for the content.
Typical prices for a blog post are $600 which includes the consultation time, topic research, writing, images, and uploading of the blog to your website. Blog articles can then be shared by you on social media.
For other content marketing, such as social media posts and web site copy writing, please contact us so we can discuss your needs in more detail.
We are proudly Google certified for both Google Adwords & Google Analytics.