Pauline originally contacted us to do online marketing for her business, however upon us inspecting her website we found some major flaws and fixed these before starting her online marketing.
The services which we provided were:
The website was designed by an online “free lancer”. While the website looked good, there were some major performance issues.
Moved Website to Perth based Hosting
The website was being hosted on a GoDaddy server in Europe. This resulted in an extra long page load time. We moved the website to a hosting company based in Perth. This alone made the website load almost 10x as fast!
By optimizing the images on the webpages and making use of caching, we were able to make the website load even faster.
Search Engine Optimization
We implemented on page and technical Search Engine Optimization (SEO) for Applied Business Standard’s website. This is a must for all businesses!
Local Search Engine Optimization
We created a professional Google MyBusiness profile for Applied Business Standards.
Email Marketing – MailChimp
We set up a MailChimp account for Applied Business Standards. This enables them to send out bulk professional looking emails to their clients.
Included in our service was the integration of MailChimp into their website. We added subscribe sections on the website, which automatically adds visitors to their email database.
We also set up a MailChimp campaign which has been used to send a business catalogue style email to all of their contacts.
We created a LinkedIn business page for Applied Business Standards and found ideal LinkedIn groups in which the business could market their services.
We set up website analytics to track the performance of the business’s website. This information will be used in the future to make marketing related decisions.